Email marketing involves sending promotional messages or newsletters to a target audience through email campaigns. This type of digital marketing can help build relationships with customers and drive traffic to a website.

SEO involves optimising website content and structure to improve its ranking in search engine results pages (SERPs). This type of digital marketing can help drive organic traffic to a website.

PPC advertising involves placing ads on search engines, social media platforms, or other websites and paying for each click that the ad receives. This type of digital marketing can help drive targeted traffic to a website.

Content marketing involves creating high-quality content, such as blog posts, videos, infographics, or whitepapers, to attract and engage a target audience. This type of digital marketing can help build brand awareness and increase website traffic.

This type of digital marketing involves promoting products or services on social media platforms like Facebook, Instagram, Tik Tok, Twitter, LinkedIn, and more.

It includes researching, writing, designing, and publishing content optimised for search engines and social media platforms. It involves identifying the audience's needs, conducting keyword research, and creating various types of content such as blog posts, social media updates, videos, podcasts, and infographics. The goal of content creation is to drive profitable customer action by providing value and building brand awareness.